2022 Small Business Website Statistics – The Basics

• Roughly 85% of consumers use the internet to discover and find local businesses.
• 79% of entrepreneurs with a business website expect to grow at least 25% in the next three to five years, compared to 64% of those without a site.
• 72% of small businesses that are least likely to have a website work in an unspecified industry, followed by 34% in the retail industry.
• 71% of small businesses have their own website.
• 70-80% of potential customers could be lost to businesses without a website.
• 68% of companies with a mobile-first website increased their sales.
• 63% of all small business website visits originated from smartphones in 2021.
• 59% of businesses without a website have 1-5 employees.
• 44% of small businesses without a website plan to build one in 2022.
• 44% of potential customers will leave a website if there is no contact information available.
• 41% of businesses without websites say their business “does not need a website.”
• 35% of small businesses feel their operation is too small to warrant a website.
• 34% of businesses with websites have been in business for 10+ years.
• 32% of businesses without websites have been operating for less than 1 year.
• 30% of small businesses with a web presence generate more than 25% of their revenue online.
• 30% of small business owners consider keeping up with technological advances a major challenge.
• 28% of small businesses spend less than $500 on a website.
• Over 20% of small businesses use social media in place of a website.
• 20% of businesses say that their main website issue is low traffic.
• 19% of small business owners who currently don’t have a website believe that their business would grow 25% in 3 years or less with the help of a website.
• 11% of small businesses that don’t have a website don’t see value in it.
• Website visitors only need half a second to form an opinion of the website they are visiting.

2022 Small Business Website Statistics – Design

• 94% of people say web design is the reason they mistrust a website.
• 94% of negative feedback on a website is related to design.
• 94% of people who are familiar with a website design will not return to a website if they believe the design has degraded.
• 86% of visitors want to see the company’s products or services on the homepage, 64% want to be able to contact the company, and 52% want to check the “About us” section.
• 75% of people form their opinion of a website based on its aesthetics.
• 75% of a website’s credibility is due to design.
• 73% of companies invest in design to get an increase in views and stand out among competitors.
• 66% of people prefer to browse through a beautifully designed website.
• If a piece of information is paired with a relevant image, there is a 65% chance that the user will remember it afterward.
• 62% of companies have reported that a mobile responsive website increases sales.
• 61% of internet users have a higher opinion of companies with mobile-friendly website design.
• 51% of users cite “Thorough contact information” as the most crucial element missing from a company’s website.
• 48% of website visitors believe companies that don’t have a responsive website don’t care.
• 44% of visitors will leave a company’s website if it lacks contact information.
• 41% of consumers will stop engaging with a page if the content is too long.
• 38% of customers will stop engaging with a site if it doesn’t have an appealing layout.

2022 Small Business Website Statistics – Digital Marketing

• 92% of business owners believe having their website contributes effectively to their digital marketing strategy.
• 91% of customers have visited a store because of an online experience.
• 80% of small businesses have yet to appreciate the value of content marketing.
• 75% of small companies use paid advertising, including long-term social media marketing campaigns and boosted posts.
• Nearly 75% of small businesses do not use analytics, tracking, or coupon codes. Shockingly, 18% of small businesses do not track anything.
• 37% of small businesses plan to increase their digital marketing spending in the next 12 months.
• 37% of consumers use the Internet to find a store at least once per month.
• By the year 2022, 69% of search ad growth will be from mobile.

2022 Small Business Website Statistics – Common Errors

• 82% of small business websites don’t have social media accounts.
• 70% of small business websites didn’t have clear calls to action on their home pages.
• 68% of small business websites don’t have an email address on the homepage.
• 50% of online sales are lost when visitors can’t find content.
• 37% of prospects leave a website because of poor navigation or web design.
• 23% of small business websites get updated less than once a year.
• 21% of all small business websites are not mobile-friendly and will not render successfully on mobile devices or smartphones

2022 Small Business Website Statistics – Reasons for Not Having a Website

• 40% of small businesses don’t want a website.
• 40% of small businesses don’t think a website is relevant to their business or industry.
• 35% of small businesses believe they are too small to have a website.
• Small businesses say irrelevance to industry (27%), cost (26%), and social media (21%) are key reasons behind their decision not to have a website.
• 26% of small businesses believe their customers are not online.
• 25% of small businesses lack technical knowledge.
• 24% of small retail businesses without a website responded that their reason for not having one was that they don’t know how to create/run a website.
• 22% of small businesses lack human and financial resources.
• 21% of small businesses use a mobile app instead of a website.
• 20% of small businesses use social media in place of a website.
• 19% of small business owners never got around to it.
• 11% of small businesses don’t see value in it.
   

Reference: https://pixolabo.com/